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"American high-school graduation has a few hallmark traditions. The cap and gown, the diploma, the epic house party, and the grad speech. That address is a time when one of the students’ own talks about what the moment means, reflecting on the past four years, taking a look at the future, and making a few jokes along the way. As high school students across the U.S. celebrated their graduation earlier this spring and summer, a new PSA campaign emerged among the valedictorians and senior speakers."

- Fast Company

Over 250 valedictorians, salutatorians, and class presidents in 136 cities in 24 states took us up on the challenge and donated 60 seconds of their graduation speeches to take the exact same pledge. 

Working under the banner of "Potential energy"  a coalition of 17 Ad agencies including Droga5 , our idea went through several rounds of pitches and was selected and eventually built upon by our many generous partner agencies, Including Barton F Graff,  R/GA, Lipincott, CAA. 

Find out more about the Potential energy coallition here.