“Would you Die to be A part
of Game of Thrones?”


WATCH THE CASE STUDY VIDEO

 

A VERY PUBLIC EXECUTION

Game of thrones is famous for ruthlessly killing off it’s beloved characters, so to give America a taste of the show’s ruthlessness, we took out one of it’s beloved beer Mascots - the Bud Knight.

“When HBO made its approach in August, Bud Light executives and its ad firm Wieden + Kennedy learned this wasn’t going to be an ordinary ad: The script called for the Bud Knight to get his head crushed while fighting the Mountain, a fearsome warrior, in a joust”

Wall Street Journal

SEE THE FULL COMMERCIAL BELOW

 

“One of the most shocking moments of Super Bowl LIII”

F O R B E S

The production was an epic collaboration between that took almost 9 months to negotiate, cement and produce. Directed by Game of Thrones Director David Nutter, and Bud Light Director Spencer Oliviera, every detail and second was poured over.

WATCH BEHIND THE SCENES
PASSWORD: iceberg