A TALE with A PAPER TRAIL
Financial advertising tends to be obtuse and vague, we decided to demonstrate how simple it is at Chase by creating a campaign that didn't just feature quirky and heart-aching stories (which we did) but also created a way to glimpse into the dollars, years and sense involved in making each dream a reality.
THE STORY BEHIND every story
To give people a taste of what the process entails, we shot a series of beautiful "financial stories" with Niclas Larsson.
We also worked closely with the financial planning team at Chase to create a series of financial 'making of' films that explain just how one would go about retiring on a farm making 3-D printed animal parts.
THEN things GOT
Ok, but what if you really wanted to find out how much Annie earns and how long she would need to save up to save all those animals?
We sat with the engineers who built the private client software to run the numbers on our stories and created Glimpse - a tool that mimics the professional tools financial planners use.
Designed completely from scratch, we coded close to a hundred little illustrations to bring the tool to life.
WAIT, you don't LOVE animals?
And just incase you're allergic to cats like me,
here's a financial strategy geared towards saving a tree.