Stains can wait

@Saatchi NY, 2019

We turned the entire Super Bowl into an uncomfortable evening for Charlie Day and its 112 million viewers, by running not one but five spots over the 4 hours of Super Bowl to prove there’s no such thing as a set-in stain when it comes to Tide’s new POWER PODS.

The first 2 Spots aired in the 1st quarter of the night, scroll down to watch them as they unfolded.

1st quarter

15s Later

2nd Quarter

3rd Quarter

finally in Q4