LEVI'S ROADWEAR


in 2010 we had an idea to take a bunch of denim on a road trip, across California
then retell the adventure as maps on the denim using the Google maps api.

Real road real wear

Using Google Maps, we turned Levi's jeans into continents. Navigate through the denim to unlock the stories behind every rip, stain and fray, to reveal an epic tale of heartbreak, hunger and a band called Mermonkey.

 
LEVIS ROADWEAR CARD bw.jpg

Feature 2

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Feature 3

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