LEVI'S ROADWEAR
In 2010 we had an idea to take Levi's Roadwear collection on the road, then chronicle the adventure as painstakingly illustrated maps allowing users to exploring the collection on Google Maps.
Real road,
real wear
We followed a trio of aspiring band mates as they booked, drove, and played venues across the Californian back-country. Photographing their hits and misadventures along the way.
MAPS & MAPS
Then we collected the used denim, drum scanning each piece to capture all the stains, rips and scuffs.
We then worked with Kristal Melson to loving embellish each piece with the stories and photographs supporting each of the stories.
THE SITE
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