Tide v. Lucky jerseys
How we Turned a superstition into clean jerseys
1 in 4 NFL fans have a lucky jersey, a jersey they won’t wash because they believe that it helps their team win. So we used Tide’s NFL partnership to make everyone question this superstition, using the biggest NFL stars to ask their unwashed fans: “What would it take to wash that lucky jersey?”
Check out the spots below:
So would it take?
We got some of the biggest names in the NFL to ask their fans in every online community out there what it would take to garner over a quarter million interactions and 1.6 billion organic impressions.
