MetRx, a reboot

@Droga5, 2016

MetRx, the original muscle-powder protein drink from the 80s came to us to re-launch themselves to a younger more performance-focused audience who were put off by rippling body builder abs and tan lines.  

We re-wrote the brand from scratch, designing a fresh look and voice for the brand. 

creds

CCM: David Droga
CCO: Ted Royer
ECD: Matt Ian
CD: Jason Stefanik & Alex Taylor
Art: Adrian Chan
Copy: Douglas Hamilton
Director: Lindsay & Martin
Editor: Johnny Scarlett