MetRx, a reboot
MetRx, the original muscle-powder protein drink from the 80s came to us to re-launch themselves to a younger more performance-focused audience who were put off by rippling body builder abs and tan lines.
We re-wrote the brand from scratch, designing a fresh look and voice for the brand.
Recipes for Disaster
We also made a series of fun little cooking videos for monsters who like
to surf Buzzfeed and pin stuff to their pinterest pages.