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Olay wanted to announce their commitment to double the number of women in STEM (Science Technology, Engineering & Math) fields by 2030, so we made a campaign in the New York Times and September Issues written entirely in STEM languages.

We sourced a team of female engineers, chemists, technologists and coders to write, translate, Proof read as well as star in the campaign.

Here’s what it Said

Conceived, produced and launched in the middle of a global pandemic, these courageous women stepped forward to be photographed remotely and interviewed by grainy creatives over zoom, while also proof reading our code and balancing our Ohms.