STEM has a gender issue

@Saatchi NY, 2020

Olay wanted to announce their commitment to double the number of women in STEM (Science Technology, Engineering & Math) fields by 2030, so we made a campaign in the New York Times and September Issues written entirely in STEM languages.

We sourced a diverse team of female engineers, chemists, technologists and coders to pose for and write, translate, proof read as well as star in beauty magazines.

Creds

CCO: Daniel Lobaton
ECD: Paul Eustance & Heather Wagner
CD: Lauren Varvara & Adrian Chan
Art: Charlie Morgan, Adrian Chan
Copy: Lauren Varvara
Code: Adelle Lin, Kapil Sharma
Photographer: Sarah Silver