MADE for the multiverse

@Saatchi NY, 2022

When Marvel approached Tide to do a Dr.Strange collaboration, we knew we didn’t want to make a stand alone spot, but find a way to weave our spot into the fabric of the Marvel Multiverse.

So we tapped into Marvel fans’ obsession with who was going to cameo in the upcoming film, by making a teaser/prequel/theory of our own that put Tide in the center of the speculation.

Creds

CCO: Daniel Lobaton
CD: Lauren Varvara & Adrian Chan
Art: Erin Evon
Copy: Jason Burke
Director: Anthony Leonardi

it was wong

We dropped out ad the following week answering all the questions :
it was Sorcerer Supreme (and Dr. Strange’s Room Mate) Wong. who took David’s Pods to clean Strange’s Cape of Levitation, and is now also my favorite Sorcerer.

Egg hunt

We also threw in a healthy dose of easter eggs.
Here’s a clip to take you through what you may have missed.