Tide, THE NFL Jersey Swap
NFL V.S 2020
@Saatchi NY
The 2020 pandemic led to a lot of new rules and measures being implemented to combat Covid 19.
One of those rules was that NFL players could no longer swap jerseys after the game.
So we worked with Tide to wash every single one of their jerseys after every single game so that players could keep swapping them, and Tide would get a steady stream of laundry demos all season long.
CREDS
CCO: Paul Bicker & Daniel Lobaton
CD: Lauren Vavara & Adrian Chan
Art: Jacopo Biorcio
Copy: Blake Morris
Director: Aaron Stoller
1200+ Jerseys WASHED
OVER 256 GAMES
Tide became the official messaging service for the NFL in 2020 washing, removing germs and hand-delivering each game-worn-tide cleaned-signed NFL jerseys across 30 state lines.
ESPN even made a gritty doc about us and every single NFL game generated fresh content and showcased the relationships between players, rivals, and their fans.