NFL V.S 2020

There once was a virus and people had to socially distance so as not swap germs with each other. It also meant that the NFL players could no longer swap jerseys, so we worked with Tide to wash every single one of them at every single game so that players could keep swapping them.

Even MVP Tom Brady used our weird laundry/postal/swap service.

And this is how we launched it.

1200+ Jerseys WASHED
OVER 256 GAMES

Tide became the official messaging service for the NFL in 2020 washing, removing germs and hand-delivering each game-worn-tide cleaned-signed NFL jerseys across 30 state lines.

ESPN even made a gritty doc about us and every single NFL game generated fresh content and showcased the relationships between players, rivals, and their fans.