How do you sell germ-killing detergent during a world wide pandemic?

@Saatchi NY, 2021

Sometimes, you have to put on a funny face.

Directed by Jeff Low and made possible by the amazing Tide team - who took a chance this Superbowl and are all now in my Covid-Pod.

Creds

CCO: Daniel Lobaton & Paul Bichler
CD: Lauren Varvara & Adrian Chan
Director: Jeff Low
Editor: Geoff Hounsell

Casestudy ↓