People know what the WNBA is, but few people know all that the WNBA stands for - from social justice to racial justice and LGBTQ rights, the WNBA and its players have are at the front lines of almost every political scrum in America.

So when we were tasked to come up with a new identity for their 25th Season. We wanted an emblem that encapsulates their defiant spirit - subverting traditional roman numerals with a tally system that allowed them count historic wins as well as all their on-going fights.

#Count It

became a year-long mantra and anthem, with NBA players coming out to show support for the W, both Women’s Olympic teams bringing back, back to back gold medals for all their events, for the first time in History EA sports made an entirely playable WNBA league, with an WNBA player on the front cover.