Tide launched A bigger Tide Pod

@Saatchi NY, 2023

Because washing machines keep getting bigger,
Fabrics keep getting more complicated,
and the Internet keeps making messier and messier challenges.

So instead of shooting a commercial, we reached out to our favorite influencers, r/dontflinch, and TikToks to assemble a totally different kind of magical mess to sell these giant Pods.

Case study↓

← THE MESS BEHIND the MESSES

See how unglamorous it was to remake these memes with Traktor and probably why Kumail left the shoot without signing my Pied Piper Teeshirt.

CREDS

CCO: Daniel Lobaton
ECD: Dustin Tomes, Ciro Scarmento
CD: Lauren Vavara, Adrian Chan
Art: David Stevanov, Edu Lunardi, Caroline Chase
Copy: Richard Welchel, Will Tran, Simone Milani, Melissa Perrett
Editor: Leo Scott
Director: Traktor