Good day, Mate
I’m a Group Creative Director on IBM & craftsperson, doing dad things and making ad things in New York.
In the past 3 years, I’ve been recognized in Adweek’s 100 for managing the Tide team, helping make Saatchi NY become the #3 most awarded agency in North America, and the WNBA have their most-watched season ever.
Previously, I worked at Saatchi & Saatchi, Droga5 and Anomaly in New York, and BBH & Ogilvy in Singapore. Way way before that I lived in Melbourne Australia, where I was born, attended AWARD school and Melbourne Uni, but somehow never learned proper Australian.
WORK & WORKED
Ogilvy NY 2023-present
IBM
Saatchi & Saatchi NY 2019 - 2023
Tide, WNBA, Olay
Droga 5 NY 2015 - 2019
HBO, Google Pixel, LVMH, J.P Morgan Chase, Sprint
Anomaly NY 2012 - 2014
Budweiser, Captain Morgan, Johnny Walker
BBH Singapore 2009 - 2012
Levis, Mentos, Chupa Chups, Vaseline, Google Chrome
Ogilvy Singapore 2005 - 2009
CocaCola, Ben & Jerry’s, Dove, Singapore Tourism, FHM
Wins
Cannes Lions
1x Gold Lion, Tide, Cold Callers 2022
2x Bronze Lions, Tide, Dr. Strange 2022
2x Bronze Lions, Tide, Jersey Swap, 2021
2x Gold Lions, Ben & Jerry’s, FHM 2009-2020
1x Titanium shortlist, HBO FTT 2009-2020
1x Silver, Ben & Jerry’s 2009-2020
3x Bronze, Economist, Ben & Jerry’s 2009-2020
20x Shortlisted, Google, Ben & Jerry’s, HBO 2009-2020One Show
1x Green Pencil, Tide Cold Callers 2022
1x Penta Pencil, Tide 2016-2021
9x Gold Pencils HBO Joust, FHM, HBO FTT 2009-2020
7x Silver Pencils, FHM, HBO FTT 2009-2020
5x Bronze Pencils, FHM, HBO FTT 2009-2020
D&AD
1x Graphite, 2x Merit, Olay STEM gap 2021
3x Graphite 2x Wood Tide, Jerseyswap 2021
1x Merit, Tide Hoodie 2021
2x Wood Pencil, HBO FTT 2020
1x Impact Pencil, HBO Bleed 2020
1x Graphite Pencil, HBO Joust 2019
1x Graphite Pencil, 3x Wood Pencils, Ben & Jerry’s, 2010
5x Wood Pencils, Economist, GSK, FHM 2009
1x Yellow Pencil, ENO GSK 2006Clio Awards
2x Silver (Entertainment), Tide, Dr.Strange 2022
1x Silver, 5x Bronze, Tide Jersey Swap (Clio Sport) 2022
1x Silver, Olay STEM Gap 2022
7x Finalists, Tide Jersey Swap 2021
Super Clio, HBO Joust 2019
3x Grand Clios HBO, Joust, Bleed, GOT Integrated 2019
5x Gold Clios, 1x Silver HBO Joust, Bleed, GOT Integrated 2019
1x Gold Clio, 2x Silver, Ben & Jerry’s 2010
4x Silver Clios, 11x Bronze Clios, 4x Shortlists FHM, Ben & Jerry’s, HBO FTT 2008-19
Webby
Webby Winner, HBO FTT, 2020
Webby People’s Choice, HBO FTT, 2020,
Webby for Good, Class of 0000, 2019
AWWWARDS
Site of the Day, Google Leap Second, 2017
Site of the Day, Levis road wear, 2012
FWA
Site of the Day, Google Leap Second, 2014
Site of the Day, Levis Roadwear Maps, 2012
Site of the Month, Levis Roadwear Maps, 2012
London International Awards
7x Gold Winged men, FHM, Ben & Jerry’s
8x Silver Winged men, FHM, Economist, Ben & Jerry’s
1x Bronze Winged man, Economist
Young Guns
Bronze Bullet, FHM’s Sexiest Women in NonExistence, 2012
Media Spikes
2x Gold Spikes, Ben & Jerry’s, FHM, 2006-2010
3x Silver Spikes, Ben & Jerry’s, FHM, 2006-2010
5x Bronze Spikes, FHM, 2006-2010
Adfest
1x Gold FHM , 2006-2010
2x Silver FHM , 2006-2010
11x Bronze FHM, Economist , 2006-2010
Effies
2x Tide Cold Callers 2022
1x Gold Tide Jersey swap 2021
2x Gold, Mentos, Dove , 2006-2012
1x Bronze, Mentos 2012
1x Silver, Dove , 2006
Creative Circle Awards (Singapore)
2x Grand Prix, FHM, Ben & Jerry’s, 2010
7x Gold, FHM, Ben & Jerry’s, Economist, 2009-2010
5x Silver, FHM, Ben & Jerry’s, Economist, 2009-2010
5x Bronze, FHM, Ben & Jerry’s, Economist , 2009-2010
Best Young Art Director 2007
Blitz Award - HBO “The Joust”
BEST ADS ON TV
Best of TV - HBO “The Joust”
SHOOT ONLINE
Top 5 Ads of 2019 - HBO “The Joust”
#1 VFX Ad of 2019 - HBO “The Joust”
FISHBOWL
Best Super Bowl Ad of 2019 - HBO “The Joust”
TODAY
Best Super Bowl Ad of 2019 - HBO “The Joust”
CHICAGO TRIBUNE
Best Super Bowl Ad of 2019 - HBO “The Joust”
YAHOO
Best Super Bowl Ad of 2019 - HBO “The Joust”BUSINESS INSIDER
15 Most Iconic Super Bowl Commercials of All Time - HBO “The Joust”