GouDaI MIGHT
I’m a creative leader, karaoke enthusiast and podcast nerd.
My work is built on the conviction that the messiest, most overly specific problems often lead to the most profound and impactful solutions.
That’s how I slayed Budweiser’s mascot on the super bowl, turned a team of engineers and coders into copywriters and models for Olay, and coordinated hundreds of high school valedictorians to turn their graduation speeches into a message about climate change.
Currently as Group Creative Director at Ogilvy New York, I lead the IBM creative team as we navigate IBM’s new chapter in the emerging era of generative AI. During my tenure, we turned the Las Vegas sphere into the world's biggest fish bowl to show how ungoverned AI leads to fishy outcomes, created a top-rated podcast with Malcom Gladwell, made generative artworks at AWS and picked up a few ACE awards for our watsonx commercials.
During my career, I’ve been recognized in Adweek’s Creative 100, as Campaign Brief Asia’s #1 Most Awarded Creative in Asia, won the Superbowl (according to the Super Clios 2019), turned Tide’s 10 year long NFL partnership into a sustainable partnership that permanently cuts 98 metric tonnes of CO2 from the environment every year since 2021, and have accumulated a man-cave’s worth of advertising awards.
Before all that I lived in Australia and Singapore, where I worked as an illustrator, prop maker, army grunt, and waiter. I attended AWARD school, got a BA from Melbourne Uni majoring in english and political science, but somehow never nailed the accents.
WORK & WORKED
Ogilvy NY 2023-present
IBM
Saatchi & Saatchi NY 2019 - 2023
Tide, WNBA, Olay
Droga 5 NY 2015 - 2019
HBO, Google Pixel, LVMH, J.P Morgan Chase, Sprint
Anomaly NY 2012 - 2014
Budweiser, Captain Morgan, Johnny Walker
BBH Singapore 2009 - 2012
Levis, Mentos, Chupa Chups, Vaseline, Google, Singapore Tourism
Ogilvy Singapore 2005 - 2009
CocaCola, Ben & Jerry’s, Dove, FHM
Wins
D&AD
1 Yellow, 7 Graphite, 11 Wood, 4 Merit, 1 Impact
2024 Tide, You’re gonna need more Tide, 1x Graphite + 1x Merit
2021 Olay STEM gap, 1x Graphite, 2x Merit
2021 Tide, Jerseyswap, 3x Graphite 2x Wood
2021 Tide, Hoodie, 1x Merit
2020 HBO, For The Throne, 2x Wood
2020 HBO Bleed, 1x Impact Pencil
2019 HBO, Joust 1x Graphite
2010 Ben & Jerry’s, Peace Love & Icecream, 1x Graphite 3x Wood
2009 FHM, Long Copy, 1x Wood
2009 FHM, Edited by FHM, 1x Wood
2009 Economist, 1x Wood
2008 GSK Panadol, Crash 1x Wood
2006 ENO, Shbuya 1x Yellow
One Show
11 Gold, 7 Silver, 7 Bronze, 1 Green, 1 Penta
2024 Tide, You’re gonna need more Tide, 2x Gold
2024 Tide, You’re gonna need more Tide, 2x Bronze + Merit
2022 Tide, Cold Callers, Green Pencil
2021 Tide, Penta Pencil
2020 HBO, Joust, 1x Gold
2020 HBO, Bleed for the throne, 1x Gold, 3x Silver, 4x Merit
2020 HBO, Quest for the throne, 1x Merit
2020 HBO, For the Throne, 2x Gold, 2x Silver, 1x Bronze
2007 FHM, Long copy, 3x Gold, 1x Silver, 2x Merit
Cannes Lions
6 Gold, 3 Silver, 9 Bronze, 3 Shortlist
2024 Tide, You’re gonna need more Tide - 2x Gold, 1x Silver,
1x Bronze, 2x Shortlist
2022 Tide, Cold Callers - Gold
2022 Tide, Dr. Strange - 2x Bronze
2021 Tide, Jersey Swap - 2x Bronze
2019 HBO For The Throne - 1x shortlist Titanium
2017 Google Android, Paper Planes - 1x Shortlist
2011 Ben & Jerry’s, Peace Love & Ice Cream - 1Gold 1Silver, 1 Bronze
2010 FHM, Edited by FHM - 1xGold
2009 FHM, Long Copy - 1x Gold 1x Silver
2008 Economist, Helicopter view 3x Bronze
Clio Awards
3 Grand, 1 Super, 6 Gold, 11 Silver, 16 Bronze
2022 Tide, Dr.Strange 2x Silver
2022 Tide Jersey Swap (Clio Sport) 1x Silver, 5x Bronze
2022 Olay STEM Gap, 1x Silver
2021 Tide Jersey Swap, 7x Finalists,
2019 HBO Joust, Super Clio
2019 HBO, Joust, Bleed, GOT Integrated, 3x Grand Clios
2019 HBO Joust, Bleed, GOT Integrated, 5x Gold Clios, 1x Silver
2010, Ben & Jerry’s 1x Gold Clio, 2x Silver
2008-19 FHM, Ben & Jerry’s, HBO FTT 4x Silver Clios, 11x Bronze Clios, 4x Shortlists
Effies
1 Gold, 4 Silver, 3 Bronze
2024, Tide, You’re gonna need more Tide, 1xSilver 2xBronze
2022 Tide Cold Callers, 2xSilver
2021 Tide Jersey swap, Gold
2006-2012 Mentos, Dove, 2xGold
2012 Mentos, National Night, 1xBronze
2006 Dove , ShowerOke, 1xSilver
ACE Awards
1 Gold, 1 Silver, 1 Bronze
2024 IBM, Fusion, 1xGold
2024 IBM, WatsonxYourBusiness, 1xSilver, 1xBronze
Webby
2020, HBO FTT, Webby Winner
2020, HBO FTT, Webby People’s Choice
2019, Class of 0000, Webby for Good
AWWWARDS
2017, Google, Leap Second, Site of the Day
2012, Levis road wear, Site of the Day,
FWA
2024, IBM, Fishy.ai, Site of the Day
2014, Google, Leap Second, Site of the Day
2012, Levis, Roadwear, Site of the Day
2012, Levis, Roadwear, Site of the Month
London International Awards
2009, Ben & Jerry’s Peace Love & Icecream, 1x Gold, 2x Bronze, 1 Fin
2008, FHM, Edited by, 4x Gold 6x Silver
2008, FHM, Long Copy, 1x Silver, 5x Finalist
2008, ENO, Shibuya, 1x Finalist
Young Guns
2012 FHM’s Sexiest Women in NonExistence, Bronze
Media Spikes
2006-2010 Ben & Jerry’s, FHM, 2x Gold 3x Silver 5x Bronze
Adfest
2009 FHM, Edited by FHM 1x Gold
2006 FHM, Little Women 2x Silver
2006-2010 FHM, Economist , 11x Bronze
Creative Circle Awards (Singapore)
2x Grand Prix, FHM, Ben & Jerry’s, 2010
7x Gold, FHM, Ben & Jerry’s, Economist, 2009-2010
5x Silver, FHM, Ben & Jerry’s, Economist, 2009-2010
5x Bronze, FHM, Ben & Jerry’s, Economist , 2009-2010
Best Young Art Director 2007
Mentions
2022 AdWeek Creative 100, (Number 35)
2019 Twitter Blitz Award - HBO “The Joust”
2019 Best Ads on TV, Best of TV - HBO “The Joust”
2019 Shoot, Top 5 Ads of 2019 - HBO “The Joust”
2019 #1 VFX Ad of 2019 - HBO “The Joust”
2019 Fishbowl’s Best Super Bowl Ad - HBO “The Joust”
2019 Today’s Best Super Bowl Ad of 2019 - HBO “The Joust”
2019 Chicago Tribune Best Super Bowl Ad - HBO “The Joust”
2019 Yahoo’s Best Super Bowl Ad - HBO “The Joust”
2019 Business Insider - 15 Most Iconic Super Bowl Commercials of All Time - HBO “The Joust”
2009 Campaign Brief Asia, Creative Rankings #1